Blog-Xtend

Creative Fatigue in Mobile Ads: Keep Your Retargeting Fresh and Effective

Mobile users today are bombarded with a constant stream of retargeted ads, causing a phenomenon known as "creative fatigue." As the mobile advertising landscape grows increasingly crowded, this challenge stands out as a significant threat to the effective

5 Unexpected Mobile Retargeting Metrics That Predict Campaign Success

Retargeting has become a critical strategy for driving user engagement and revenue as the mobile landscape evolves. However, many marketers still rely on vanity metrics that fail to capture the full picture of campaign performance.

The 15-second Rule: Capturing Mobile User's Attention in the Scrolling World

In a world where users are constantly bombarded with content, capturing and holding their attention has become a delicate art. For brands, 15 seconds can feel like a fleeting moment and a crucial opportunity. But why is this short span so important? And h

The Future of Mobile Retargeting: AI, Automation, and Authenticity

As the mobile advertising landscape continues to evolve, one thing is clear - the future of retargeting lies in the powerful intersection of AI, automation, and authenticity. At Xtend, we've been closely monitoring the trends and innovations shaping this

Beyond IDFA: Creative Solutions for Cross-App Targeting

Remember when tracking users across apps was straightforward? Those days are gone, but that's not bad news. We're seeing creative solutions that often work better than old methods. Let's dive into what's working in 2024.

Beyond IDFA: Creative Solutions for Cross-App Targeting

Remember when tracking users across apps was straightforward? Those days are gone, but that's not bad news. We're seeing creative solutions that often work better than old methods. Let's dive into what's working in 2024.

First-Party Data Strategies: Building a Robust Retargeting Foundation Without Device IDs

In today's privacy-first digital landscape, first-party data has become the gold standard for mobile app marketing. As device IDs become less reliable and privacy regulations tighten, smart marketers are turning to their own data to power effective retarg

Post-IDFA Mobile Retargeting: What's Working in 2024

Remember when mobile retargeting was simple? You could easily track users across apps and show them personalized ads. Then Apple changed the game with their privacy updates, making it harder to reach previous app users. But don't worry - there are still p

AI-Powered Budget Allocation: Maximizing ROAS Across Channels

In today's complex digital marketing landscape, efficiently allocating your advertising budget across multiple channels can feel like solving a Rubik's cube blindfolded. Enter AI-powered budget allocation – the game-changing approach that's helping market

Mobile Retargeting during Peak Events: Black Friday to Cyber Monday Strategies

The holiday shopping season represents an unparalleled opportunity for mobile marketers, with Black Friday through Cyber Monday (BFCM) being the crown jewel of e-commerce events. In 2023, mobile shopping accounted for 76% of all online traffic during this

Cultural Sensitivity in Global Mobile Retargeting Campaigns

Mobile apps transcend borders in today’s interconnected world, reaching users from diverse cultures and backgrounds. This global reach brings immense opportunities and unique challenges—particularly in crafting mobile retargeting campaigns that resonate a

Deep Linking in Retargeting: Reducing Friction in the User Journey

In today's mobile-first world, the difference between a successful conversion and a lost opportunity often comes down to user experience. Deep linking has emerged as a crucial tool in retargeting campaigns, helping marketers create seamless user journeys