Blog-Xtend

Breaking Through Banner Blindness: Mobile Retargeting Design Tips That Convert

In today's mobile-first world, marketers face a persistent challenge: banner blindness. Users have become increasingly adept at tuning out traditional display advertising, making capturing attention and driving conversions through retargeting campaigns mo

Integrating Mobile Retargeting with Your Overall Marketing Strategy

Mobile retargeting isn't just a standalone tactic—it's a critical component of a holistic marketing approach. Let's explore how to seamlessly weave mobile retargeting into your broader marketing strategy for maximum impact.

Mobile Retargeting Frequency: Finding the Sweet Spot

In the fast-paced world of digital marketing, mobile retargeting has become a powerful tool for reconnecting with potential customers. But there's a delicate balance between staying top of mind and becoming an annoyance. Let's explore the perfect retarget

Creating Compelling Ad Creatives for Mobile Retargeting: A Guide to Higher Engagement

In mobile marketing, retargeting is one of the most effective strategies for re-engaging potential customers and driving conversions. But without compelling ad creativity, even the most sophisticated retargeting strategy can fall flat. At Xtend, we unders

Creative Fatigue in Mobile Ads: Keep Your Retargeting Fresh and Effective

Mobile users today are bombarded with a constant stream of retargeted ads, causing a phenomenon known as "creative fatigue." As the mobile advertising landscape grows increasingly crowded, this challenge stands out as a significant threat to the effective

5 Unexpected Mobile Retargeting Metrics That Predict Campaign Success

Retargeting has become a critical strategy for driving user engagement and revenue as the mobile landscape evolves. However, many marketers still rely on vanity metrics that fail to capture the full picture of campaign performance.

The 15-second Rule: Capturing Mobile User's Attention in the Scrolling World

In a world where users are constantly bombarded with content, capturing and holding their attention has become a delicate art. For brands, 15 seconds can feel like a fleeting moment and a crucial opportunity. But why is this short span so important? And h

The Future of Mobile Retargeting: AI, Automation, and Authenticity

As the mobile advertising landscape continues to evolve, one thing is clear - the future of retargeting lies in the powerful intersection of AI, automation, and authenticity. At Xtend, we've been closely monitoring the trends and innovations shaping this

Beyond IDFA: Creative Solutions for Cross-App Targeting

Remember when tracking users across apps was straightforward? Those days are gone, but that's not bad news. We're seeing creative solutions that often work better than old methods. Let's dive into what's working in 2024.

Beyond IDFA: Creative Solutions for Cross-App Targeting

Remember when tracking users across apps was straightforward? Those days are gone, but that's not bad news. We're seeing creative solutions that often work better than old methods. Let's dive into what's working in 2024.

First-Party Data Strategies: Building a Robust Retargeting Foundation Without Device IDs

In today's privacy-first digital landscape, first-party data has become the gold standard for mobile app marketing. As device IDs become less reliable and privacy regulations tighten, smart marketers are turning to their own data to power effective retarg

Post-IDFA Mobile Retargeting: What's Working in 2024

Remember when mobile retargeting was simple? You could easily track users across apps and show them personalized ads. Then Apple changed the game with their privacy updates, making it harder to reach previous app users. But don't worry - there are still p